‘Shadow Of War’ Marketing Turns Orcs Into A Player’s Best Friend

Published by rm-pub-newsOctober 10th, 2017

Middle-earth: Shadow of War has officially launched for consoles and PC, continuing the adventures of Talion and the spirit of the elf lord Celebrimbor, who possesses his body. Inspired the works of J. R. R. Tolkien (The Hobbit; The Lord of the Rings), WB Games’ Middle-earth series takes visual cues from Peter Jackson’s film adaptations but also takes creative liberties with the canon.

Talion may be the main character of the game, but the stars of WB Games’ marketing have been the Orcs. Detailed cosplayers were dispatched to E3, PAX West and New York Comic Con, where they interacted with gamers and even crashed a developer panelabout Shadow of War. Live-action Orcs carried the game’s marketing from events to social media and TV.

WB Games teamed up with theCHIVE to produce a series of comedy vignettes about what it would be like to live with an Orc. “A Dork and His Orc Roommate” features theCHIVE gaming editor Jeff Solomon and his new roommate Thrak as they engage in activities from babysitting to getting ready for a date.

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